Real-world Beauty Stories, Savvy Solutions Come to Life on Walgreens New, Interactive “Beauty Within” Website

Walgreens (NYSE: WAG)(NASDAQ: WAG) dives into the digital beauty space with a new and interactive website aimed at finding real solutions to real makeup, hair and fashion dilemmas. Walgreens.com/BeautyWithin offers step-by-step advice from beauty pros on how to achieve the skin, hair and makeup look they’ll love. Visitors to Beauty Within will find new video episodes highlighting everyday women and their personal beauty challenges. In addition, the site offers deals and product information about featured beauty brands and a beauty blog with tips and trends on topics like proper makeup hygiene and caring for tools. No matter the cosmetic crisis or aesthetic emergency, Walgreens Beauty Within offers guidance to glam.

“Beauty is one of the top categories searched and reviewed on Walgreens.com,” said Walgreens divisional vice president and general merchandise manager for beauty Shannon Petree. “This new site plays up on the fun factor and excitement surrounding beauty and allows us another way to connect with our customer to help her quickly find real and sensible solutions.”

The site will address topics from an avid runner’s last-minute makeover before a philanthropic fundraiser to moisturizers to help a woman turning 50, and earth-friendly products for eco-conscious beauties.

Beauty advisors along with host Jennifer Dorogi help transform the women using a wide array of products found at Walgreens. Dorogi is a beauty expert who’s worked as a contributing writer and correspondent for EXTRA, Good Day LA and TV Guide Channel. Celebrity hair stylist and professional makeup artists may also be on hand to offer advice on products and usage.

“With help from our featured beauty pros, our real beauties will feel confident about recreating and enjoying their new look,” said Petree.

About Walgreens

Walgreens (www.walgreens.com) is the nation's largest drugstore chain with fiscal 2010 sales of $67 billion. The company operates 7,655 drugstores in all 50 states, the District of Columbia and Puerto Rico. Each day, Walgreens provides nearly 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in communities across America. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with pharmacy benefit solutions and respiratory services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health centers and in-store convenient care clinics, with more than 700 locations throughout the country.