Factor Advisors Partners with PureFunds® and ISE ETF Ventures to Launch the First ETF Centered on Cyber Security (NYSEArca: HACK)

Factor Advisors, a subsidiary of ETF Managers Group, in partnership with PureFunds® and ISE ETF Ventures today successfully launched the first exchange traded fund (ETF) to hold shares of public companies that are heavily engaged in the emerging industry of protecting critical cyber infrastructure. The innovative fund is designed to track the ISE Cyber SecurityTM Index, and has an annual expense ratio of 0.75 percent.

Fund details:

PureFunds ISE Cyber Security™ ETF (HACK) seeks to replicate the price and yield performance of the ISE Cyber SecurityTM Index, which tracks the performance of companies actively engaged in providing services for cyber security and for which cyber security business activities are a key driver of their business model. These cyber security services are designed to protect computer hardware, software, networks and data from unauthorized access, vulnerabilities, attacks and other security breaches.

Sam Masucci, founder and CEO of ETF Managers Group said: “We are excited to be involved in the launch of this important and timely new ETF. Breaches within cyber security have become an indiscriminate global problem targeting groups like banks, large retailers and even government offices. Factor Advisors, a subsidiary of ETF Mangers Group, is excited to be working with PureFunds and ISE ETF Ventures to deliver the first ETF designed to target technology companies directly involved in addressing the problem through software, hardware and infrastructure solutions."

Christian Magoon, founder of YieldShares and Consultant to ISE ETF Ventures said: "The launch of HACK provides investors with the first opportunity to conveniently access a diverse basket of companies focused on cyber security. This increasingly important industry is an investment segment that we believe will likely be an additive to most portfolios."

Kris Monaco, Head of ISE ETF Ventures said: “PureFunds and ETFMG have been fantastic partners and we are excited to expand the product line in this space. Cyber security has become an integral part of the corporate community and this is the only product tailored to give investors exposure to this thriving industry.”

Factor Advisors, LLC, a member of the ETF Managers Group family of ETF service companies, is the adviser to the Fund and (ISE) is the index provider. The Fund uses an index replication strategy in an attempt to achieve objectives. For more information, please read the prospectus www.pureetfs.com.

About ISE ETF Ventures

The ISE ETF Ventures team is dedicated to creating and supporting innovative indexes that track growing industries, emerging technologies and markets, and packaged trading strategies. Their index design expertise includes a diverse range of asset classes and instrument types including global equities, fixed income, currencies, futures and options. ISE ETF Ventures partners with issuers to launch unique exchange traded products (ETPs) such as exchange traded funds (ETFs), exchange traded notes (ETNs) and other similar product types. They also provide capital for the start-up and ongoing backstopping of new ETPs. Partners are able to leverage ISE ETF Ventures’ global experience and broad network of industry participants in order to grow their ETP presence as well as reduce risk and increase product issuance. Total assets under management for ETPs tied to ISE ETF Ventures indexes exceeds $1.5 billion as of October 31, 2014.

As part of the International Securities Exchange Holdings, Inc. (ISE Holdings), operator of two U.S. options exchanges, ISE ETF Ventures’ indexing experts are nimble, flexible and entrepreneurial with a track record of creating distinctive, out-of-the-box ideas. ISE ETF Ventures currently has a portfolio of over 30 proprietary and partner indexes, and supports over 15 ETPs and other investment products.

ISE ETF Ventures is operated by ISE Holdings, which is a member of Eurex Group, and together they operate one of the largest transatlantic derivatives marketplaces. Eurex Group is owned by Deutsche Börse AG (Xetra: DB1).

For the latest information and updates, connect with ISE ETF Ventures on Twitter (@ISEexchange) and LinkedIn.

About Factor Advisors: Factor Advisors LLC is a wholly owned subsidiary of Exchange Traded Managers Group LLC (ETF Managers Group), a leading Exchange Traded Funds (ETF) private label services company. ETF Managers Group offers a full range of ETF product services to the asset management community including commodity pool ETPs as well as both active and passive ETF funds. The services provided include product operations, regulatory, financial and compliance management. ETF Managers Group offers active marketing and dedicated wholesale services for all ETF product types.

About PureFunds: Mendham, New Jersey based PureFunds is an innovator of ETF concepts designed to provide the market with easy access to niche sectors through pure-play ETFs. PureFunds aims to launch tactical ETFs that the market desires but do not currently exist. PureFunds serves as the Business Manager to the Funds.

Carefully consider the Fund’s investment objectives, risk factors, charges and expenses before investing. This and additional information can be found in the Fund's summary and statutory prospectuses, which may be obtained by calling 877- 756-PURE (877-756-7873) or visiting www.PureETFs.com.Read the prospectus carefully before investing.

Investing involves risk, including the possible loss of principal. Shares of any ETF are bought and sold at market price (not NAV) and are not individually redeemed from the Fund. Brokerage commissions will reduce returns. Narrowly focused investments typically exhibit higher volatility. Investments in foreign securities involve political, economic and currency risks, greater volatility and differences in accounting methods. These risks are greater for investments in emerging markets. The Funds are non-diversified, meaning they may concentrate their assets in fewer individual holdings than a diversified fund. Diversification does not guarantee a profit or protect from loss in a declining market. Investments in smaller companies tend to have limited and greater price volatility that larger-capitalization companies. Several foreign countries have begun a process of privatizing certain entities and industries, which may lose money or be nationalized. The Fund invests in some economies that are heavily dependent upon trading with key partners. Any reduction in this trading may cause an adverse impact on the economy in which the Fund invests.

It is not possible to directly invest in an index.

Factor Advisors, LLC serves as the investment adviser and Penserra Capital Management LLC serves as sub-advisor to the fund. The Funds are distributed by Quasar Distributors, LLC, which is not affiliated with Factor Advisors, LLC or any of its affiliates.