It’s hard to believe over a year has passed since I joined Timberland as global brand president. When I think back on my first weeks in the role, I recall two things above all others: the excitement I felt at the challenge of leading a nearly $2 billion global lifestyle brand; and how moved I was by the passion and commitment of the Timberland community — not only for the brand itself, but also for doing good. This was clearly a special place I had landed.
Not many executives can say that in their first week on the job they – literally and figuratively – pulled on their boots to help restore a vacant lot in the South Bronx into a community garden. But doing just that is how I quickly began to understand and experience the Timberland philosophy of being an “Earthkeeper.” It’s a company mantra rooted in the idea that business is not just about the boardroom and the bottom line; it’s about having a deeper purpose. For Timberland, this comes to life through a longstanding commitment to make our products responsibly, protect and restore the outdoors, and to serve communities around the globe where we live, work and explore.
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KEYWORDS: Social Impact & Volunteering, Environment, Timberland