P&G’s Push for Diverse Voices Doubles as Brand Building

By Paul Hiebert

SOURCE: P&G

SUMMARY:

'People want to see authentic stories'

DESCRIPTION:

In his quest to change advertising as we know it, Procter & Gamble’s chief brand officer Marc Pritchard has once again turned his attention to documentaries made by young, diverse female filmmakers.

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Tweet me: .@ProcterGamble is excited to continue to build the pipeline of talented diverse women filmmakers with their partners @IAMQueenLatifah and @Tribeca. Congratulations to @SammKnowles, @Nadine_Natour, and Ugonna Okpalaoka. http://bit.ly/37oonhL

KEYWORDS: NYSE:PG, Procter & Gamble (P&G), marc Pritchard, Queen Latifah, Tribeca Studios, Samantha Knowles, Tangled Roots, Nadine Natour, Ugonna Okpalaoka, Gloves Off, My Black Is Beautiful, tribeca film festival

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