RYU Apparel Inc. Announces Wholesale Distribution Agreement with Altitude-Sports, Leading Canadian Sports Apparel Retailer

VANCOUVER, BC, Feb. 26, 2021 /PRNewswire/ - RYU Apparel Inc. (TSXV: RYU) (OTC: RYPPF) (FWB: RYAA) ("RYU" or the "Company"), creator of award-winning urban athletic apparel, is pleased to announce it has successfully entered into a partnership to ship its products to the Montreal-based high quality retailer, Altitude-Sports.

In a breakthrough agreement that is a fundamental step in setting the tone of the new company's wholesale strategy, RYU's best-in-class sports apparel will be distributed on a national level by the retailer, in its stores and on its online-store. Since 1984, Altitude-Sports has brought the best athletic brands to the Canadian apparel consumers.

"I am very excited about our distribution agreement with Altitude-Sports, as this relationship further establishes RYU as a national brand in Canada" affirmed Cesare Fazari, CEO and Chairman of RYU. "A flagship retailer, Altitude-Sports, as well as Altitude-Sports.com, is a premiere Canadian athletic apparel retailer, serving Canada with premium ski, snowboard, outdoor and sport apparel for over 35 years. The brand became Canada's first outdoor apparel eCommerce retailer, developing into a renowned provider of the world's most prestigious products and brands – which now includes RYU Apparel."

About RYU Apparel

RYU Apparel (TSXV: RYU, OTCQB: RYPPF, FWB: RYAA), or Respect Your Universe, is an award-winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: https://ryu.com 

About Altitude-Sports

Altitude-Sports is a web retailer specializing in both urban and outdoor high-end clothing. This Montreal-based company is booming in the Canadian market, offering a selection of more than 340 brands and employing more than 130 people. Durability, style and comfort are the main selection criteria for the products the company sells. In addition to the main website Altitude-Sports.com, the company also owns TheLastHunt.com, the only site entirely dedicated to the discount sale of technical clothing and gear in Canada. There is also Altitude-blog.com, a media outlet dedicated to product tests, buyers' guides and sports or travel stories.

Forward Looking Statements Disclaimer

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU, such as statements that: RYU will sell products in Europe or the UK, or the market trends will continue.  There are numerous risks and uncertainties that could cause actual results and RYU's plans and objectives to differ materially from those expressed in the forward-looking information, including: (i) adverse market conditions resulting in the inability of RYU to raise necessary financing required to enter and make payments under the proposed definitive agreements; (ii) the inability of RYU to obtain any necessary approvals in respect of the proposed agreements, including approvals necessary for the issuance of the RSU's; and (iii) inability to restructure and transform its business as required. Actual results and future events could differ materially from those anticipated in such information. These and all subsequent written and oral forward-looking statements are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, RYU does not intend to update these forward-looking statements. 

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SOURCE RYU Apparel Inc.

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