The partnership celebrates the founders’ shared passion for innovating high-quality, clean, ethical self-care products
Kanata, Ontario Apr 28, 2021 (Issuewire.com) - Bathorium, Canada's best-selling bath brand, has partnered with a beloved toxic-free skincare line, Indie Lee, for an exclusive Mother's Day bundle - offering the gift of true bliss and self-worship that every mom deserves. An industry leader in the clean beauty space, Indie Lee Skincare is dedicated to educating and empowering consumers to live their healthiest life, starting with the products they put on their skin.
As both founders pioneer sustainably sourced products that focus on the users' holistic experience and wellbeing, this collaboration to honor rituals of pampering was a natural fit. Bathtime Bliss Bundle x Indie Lee expertly curates hero staples from both brands, making Mother Day's gifting an effortless task. To suit specific tastes, buyers can customize the collection by hand-selecting between five Bathorium Crush effervescent bath soaks and three bubble elixirs, to pair perfectly with the Indie Lee De-Stress Body Wash. Consumers can also opt to include Indie's favorite Bathorium product - the Milk Mineral Soak, a luxurious, aromatic, hydrating soak with notes of organic Madagascar bourbon vanilla. For a personalized finish, customers have the option of including a free handwritten note on Bathorium Mother's Day stationery, making present delivery simple and easy!
Bathorium Founder & CEO Gregory Macdonald says the collaboration was a natural partnership given the synergy between the two brands. He states, "one of the best parts of being an Indie Beauty Founder is connecting with like-minded entrepreneurs who exude passion for their brand in everything they do. We are a community of clean beauty enthusiasts who share like-minded goals in changing the way consumers choose products on shelves or online. Indie Lee has been an exemplar model over the years that I have looked up to and admired since Bathorium's inception. I'm thrilled to have Bathorium's fan base experience a small taste of Indie Lee products - they truly are exceptional."
To celebrate the collaboration, Macdonald and Lee will be hosting a Founders Wine Chat on Instagram Live on Thursday, May 6th at 5:30 PM EST. The chart can be viewed at @livebathorium and @indie_lee.
Bathtime Bliss Bundle x Indie Lee is available now on Bathorium.com. The bundle retails for $45, or $56 with the addition of Bathorium Milk Mineral Soak.
About Bathorium
Since 2014, Bathorium has been devoted to creating premium bath soaks that invigorate and restore one's body, mind, and soul. Founded on the core value of indulgent bathing and defining what the art of self-worship bath rituals means, these soaks are anything but ordinary. Bathorium's clean and decadent bath soaks, bath bombs, and bubble oils are small batch-crafted with no harsh additives and zero synthetic fragrance. We are Bathorium, a Canadian start-up on a global mission to #BringBacktheBath!
About Indie Lee
In 2008, Indie Lee was diagnosed with a life-threatening brain tumor that doctors felt could be environmentally derived and attributed to something as simple as what she was putting on her skin. This was her awakening. After surviving a successful surgery, she embarked upon a wellness journey to create a clean beauty collection dedicated to inspiring and empowering to live their healthiest lives. Sourcing the world's finest ingredients and formulating with the help of leading, like-minded chemists, Indie Lee is grounded in nature, supported through science, and inspired by life.
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Source :Bathorium
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