CROs of B2B Companies Should Be Tracking These Press Release Metrics

Show me the money!

NEW YORK - September 23, 2021 - (

Did you just replay that scene from Jerry Maguire in your head? We certainly did. But more seriously, what really matters for you as a Chief Revenue Officer is finding new and innovative ways to increase funnel leads and sales. That's how you become great.

Yes, there are tried-and-true methods that have withstood the test of time, but as the market continues to evolve and the consumer gets smarter, companies of all sizes and industries have to get creative with their approach.

"Sales isn't a one-size-fits-all initiative," said Kyle Metcalf, Chief Revenue Officer at Newswire. "I know first-hand just how important it is to diversify a company's sales tactics and press release distribution is a must-have."

As a technology company that specializes in press release distribution, we've been helping companies all over the world deliver the right message to the right audience at the right time. 

And beyond the creation and distribution of newsworthy press releases on our enriched distribution network, our upgraded SaaS platform that uncovers valuable data, and access to our team of Media and Marketing experts, companies that are part of our Media Advantage Program (MAP) have an edge over their competition.

The edge comes in the form of lead generation, increased website traffic, earned media opportunities, improved search engine optimization (SEO) performance, and more. 

Consistent press release distribution drives these positive outcomes and leads to what you, the CRO, care about most: sales.

You might be skeptical right now, and we don't blame you. Press releases have gotten a bad rap for being lackluster. 

But with the revolutionary approach we've created through the MAP, we're disrupting the market (in the best way) and helping companies improve their digital presence and earn valuable media mentions.

"Earned media from press release distribution can equal dollar signs if you know how to leverage them correctly," added Metcalf. 

Our experts know exactly what to do to not only identify media opportunities, but craft compelling stories, launch targeted campaigns, provide reports on overall performance, and continually refine messaging and strategies to meet and exceed our clients' marketing goals. 

In fact, we recently helped a client earn $5 million in additional revenue because of the press coverage we generated. 

There's money to be made. Don't delay. Here's a 10% off coupon you can apply toward your next press release.

About Newswire

Newswire delivers its best-in-class technology as a service to provide high-impact press release distribution empowering the Media Advantage: greater brand awareness through earned media, increased traffic, greater search engine recognition, more leads and increased sales.

Newswire is the only one in the industry that provides the Media Advantage Plan "MAP" that provides press release campaign automation that delivers press releases, media outreach and targeted commercial marketing to provide customers the going to market advantage required to compete for the mindshare and market share needed to accelerate sales. The "MAP" provides Newswire experts that customize a media and marketing communications plan and platform that ensures timely campaign production, and in a cost-effective manner that produces more value.

To learn more about press release distribution or the Media Advantage Plan, visit and check out why our customers have named us #1 for Customer Satisfaction in our industry for four years in a row.

For more information, visit

Contact Information:

Charlie Terenzio
Newswire | CMO and SVP of Media and Marketing Communications
Office: 813-480-3766

Press Release Service by

Original Source: CROs of B2B Companies Should Be Tracking These Press Release Metrics
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