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Nature’s Truth® Introduces Two New Ashwagandha Products To Meet Heightened Demand

The brand’s latest arrivals join a growing family of herbal products and can be bought right away.

October 22, 2021

Nature’s Truth®, the family-founded wellness brand and leading manufacturer of quality vitamins and supplements, continues to focus on understanding the latest consumer trends to fuel its product innovation. The brand recently introduced two Ashwagandha supplements for adults – a naturally fruit flavored gummy and an extra strength capsule – to fulfill escalating demand.

Growing twice as fast as the stress category itself, Ashwagandha continues to enjoy substantial growth in all its delivery forms.* Ashwagandha grew triple digits over the last 52 weeks at 228%, and shot up to 383% over the last 13 weeks.*

Recognizing the mounting demand for Ashwagandha, the innovation team at Nature’s Truth® released their Ashwagandha Gummies over the summer. The gummies have a natural tropical fruit flavor that deliciously conceals the notoriously difficult-to-mask herb, so consumers can enjoy taking this product without an unpleasant aftertaste.

Looking to meet the demand of consumers who want high potency products, the brand’s Ashwagandha Capsules deliver a 3,000 mg dose of the ancient herb in a quick release capsule. Gummies and capsules are the top two leading delivery forms, generating 25% growth and 14% growth over the last month, respectively.*

These latest additions join the growing family of herbal products available from Nature’s Truth®, in varying potencies and delivery forms. Nature’s Truth® continues to be the number one growth driver in broadline brands, innovating and launching the right products at the right time, and driving incremental brand and category sales.**

*Nielsen Data ending 8/14/2021.
**On a percent growth basis. Nielsen Data Ending 9/11/2021.

About Nature’s Truth®
Founded in 2014 and based in Ronkonkoma, NY, Nature’s Truth is a wholesale division of Piping Rock® Health Products and a leading manufacturer of superior quality nutritional supplements. Backed by a team of experts with over 40 years of experience in the vitamin industry, Nature’s Truth continuously innovates, develops and delivers the best quality supplements and wellness products to retailers and consumers. For more information, please visit www.NaturesTruth.com.

Contact Info:
Name: Nicholas Senande
Email: Send Email
Organization: Nature’s Truth®
Phone: 631-542-5112
Website: http://www.NaturesTruth.com

Source:

Release ID: 89050128

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