Kia Motors Enters the Market for Eco-friendly Cars with New Forte LPI Hybrid

Seoul, July 15, 2009 - (ACN Newswire) - Kia Motors unveiled its first commercialized hybrid electric vehicle (HEV), the Forte Liquid Petroleum Injection (LPI) Hybrid in Seoul today.

The Forte LPI Hybrid is the newest addition to Kia's widely acclaimed Forte family (known as 'All-new Cerato' in some markets), which includes both gasoline-powered 4-door sedan and sporty KOUP versions. Kia Motors invested KRW 240 billion (approximately USD 180 million) over a period of 25 months to develop the eco-friendly Forte LPI Hybrid.

Boasting powerful driving performance and a superior fuel efficiency rating of 17.8 km/l, the Forte LPI Hybrid answers consumer demand for environmentally friendly vehicles that are exciting and fun to drive. Additionally, with CO2 emissions of just 99 g/km, the Forte LPI Hybrid qualifies for billing as a Super Low Emissions Vehicle (SULEV).

About KIA Motors

Kia Motors Corporation, a maker of quality vehicles for the young-at-heart, was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. Nearly 1.5 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 40,000 employees worldwide and annual revenues of over US$14.5 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA -- the governing body of the FIFA World Cup -- as well as a EUROTOP partner of UEFA. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation. For more information, please visit

Source: KIA Motors


Kia Motors 
Michael Choo
International Communications Manager 

Copyright 2009 ACN Newswire. All rights reserved.

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